comScore: Facebook Passes Yahoo To Become The Second Largest Video Site In The U.S.

comScore just released its latest online video data in the U.S. for the month of August; showing that viewership remained steady since the previous month. According to comScore, 178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer (178 million users watched online video in July as well). The total U.S. Internet audience engaged in more than 5.2 billion viewing sessions during the course of the month and 85.1 percent of internet users in the U.S. viewed online video in August Unsurprisingly, YouTube.com took the stop spot in terms of viewers, with 146.3 million unique viewers. Facebook.com jumped one position to capture the #2 spot with 58.6 million viewers, for a total of 243 million viewing sessions, continuing on its growth in video viewership and surpassing Yahoo. Yahoo came in third with 53.9 million viewers, followed by VEVO with 45.4 million. Google Sites in total had the highest number of overall viewing sessions with 1.9 billion and average time spent per viewer at 270 minutes, or 4.5 hours.

ECLIPSYS EASTMAN KODAK CO EARTHLINK DST SYSTEMS